MKT 3013 Principles of Marketing
(3-0) 3 hours credit.
Introduction to basic principles of marketing. An examination of market analysis methods and their use to develop the organization’s product mix and the integration of the communication, distribution, and pricing strategies to achieve goals.

MKT 3083 Marketing Research
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Explores the techniques of marketing research as the means to discover opportunities for investing the firm’s resources in its product offerings, including research design, sampling, data collection and analysis, and presentation of findings for marketing action. (Formerly MKT 4083. Credit cannot be earned for both MKT 3083 and MKT 4083.

MKT 3113 Retailing
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Examination of retailing as a specialized economic and social institution within the distribution process. Emphasis is on strategy and resource management for the retail firm; critical variables, forces, and processes are examined from a managerial perspective.

MKT 3063 Personal Selling
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Focuses on professional salesmanship. Fundamentals of persuasive interpersonal communication and buyer motivation are stressed as the foundation to effective selling. (Credit cannot be earned for both MKT 3163 and MKT 3063.)

MKT 4093 Consumer Behavior
(3-0) 3 hours credit. Prerequisite: MKT 3013.
Focus on the customer as a primary consideration in strategic marketing decisions. Analysis of variation in personal and environmental variables in the customer's world as the basis for market segmentation and subsequent formulation of the marketing mix.

MKT 4893 Marketing Strategy
(3-0) 3 hours credit. Prerequisites: MKT 3013, senior standing, and 15 additional semester credit hours in marketing. Approval is obtained in the Undergraduate Business Advising Office. This marketing capstone course focuses on integrating marketing functions, processes, and concepts into a coherent and effective marketing strategy. Satisfies degree requirements for MKT 3073 in earlier catalogs.

BLW 4153 Tourism Law
(3-0) 3 hours credit. Prerequisite: BLW 3013 or the equivalent.
An investigation of the legal aspects of the accommodation, attraction, destination management organization, restaurant, and transportation industries.

MKT 3103 Tourism Marketing
(3-0) 3 hours credit. Prerequisite: MKT 3013.
This course provides the opportunity for students to understand and implement components essentials for a successful marketing program in a tourism strategic business unit. Basic knowledge of research tools, market segmentation, strategic planning, advertising, sales, promotions, pricing, and distribution will be explored. (Formerly MKT 3733 and TM 3103. Credit cannot be earned for both MKT 3103 and TM 3103 or MKT 3733.)

MKT 3123 Survey of the Tourism Industry
(3-0) 3 hours credit.
Historical development and organizational structure of the tourism industry. Emphasis is placed on the interrelationship between tourist, resident, business, and government. (Formerly MGT 3703, TM 2103 and TM 3113. Credit cannot be earned for both MKT 3123 and TM 3113 and TM 2103 or MGT 3703.)

MKT 4543 Tourism Destinations Marketing
(3-0) 3 hours credit.
Emphasizes a strategic approach to marketing tourism destinations: communities, regions, attractions, and resorts. Focus is on the optimal planning, development, and marketing of destination image and position in the context of the overall marketing plan. Includes consideration of environmental and resource requirements, as well as tourism's social and cultural ramifications. (Formerly MKT 3743 and TM 4543. Credit cannot be earned for both MKT 4543 and TM 4543 and MKT 3743.)

MKT 4813 Special Topics in Tourism
(3-0) 3 hours credit.
Analysis and discussion of events, issues, and trends affecting the management and marketing for tourism businesses. May be repeated for credit when topics vary. (Formerly TM 4813.)

MKT 4923 Independent Study in Tourism
3 hours credit. Prerequisites: Permission in writing from the Tourism instructor, the Director of the Tourism Management Program, the Department Chair, and the Dean of the College of Business. See Undergraduate Business Advising Office for required forms. The course may require independent research, reading, planning, discussion and/or writing under the direction of a sponsoring tourism faculty instructor. May be repeated for credit, but not for more than 6 semester credit hours of independent study, regardless of discipline, will apply toward earning a Bachelor of Business Administration degree. (Formerly TM 4913).

MKT 4943 Internship in Tourism
3 hours credit. Prerequisites: Student must currently have an overall 2.5 grade point average and permission in writing from the sponsoring Tourism instructor, the Director of the Tourism Management Program, the Department Chair, and the Dean of the College of Business. See Undergraduate Business Advising Office for additional requirements and required forms. The course is designed for students seeking supervised full- or part-time work experience in tourism industry. May be repeated for credit, but not more than 6 semester credit hours total Internship in Tourism credit will apply toward earning a Bachelor of Business Administration degree. (Formerly TM 4933.)

FIN 3033 Principles of Investment
(3-0) 3 hours credit. Prerequisite: FIN 3013 or the equivalent.
Introduction to securities markets; analysis of money market instruments, mutual funds, stocks, bonds, options, futures, and other securities; investment management in the light of tax considerations, timing, and selected portfolio needs.

MGT 3053 Database Management for Business
(3-0) 3 hours credit. Prerequisite: IS 3003.
The use of databases in a contemporary environment, including an in-depth analysis of topics associated with the definition, creation, and use of databases for business-oriented applications. Topics will include current applications in the field of database management systems with hands-on experience with a database or data warehousing software. May not be applied to a major in information systems.

MGT 3253 Interpersonal Communication
(3-0) 3 hours credit. Prerequisite: MGT 3043.
Theory and research of communication in personal and professional settings. The course stresses the social context of communication and emphasizes skills, knowledge and motivation of verbal and nonverbal interactions. (Same as COM 3383. Credit cannot be earned for both MGT 3253 and COM 3383.)

MGT 3613 Managing Human Resources
(3-0) 3 hours credit. Prerequisite: MGT 3013.
Analysis of how organizations attract, motivate, develop, and retain employees, and how they interact with organizations representing employees. Designed to provide students with an opportunity to understand the functional areas of human resource management and the integration of these functions into an effective and efficient human resource management system.

MGT 3803 Strategic Management of Nonprofit Organizations
(3-0) 3 hours credit.
Analysis of administrative structure, decision-making, and program delivery for nonprofit organizations. Includes management of agency operations in areas of leadership, strategic planning, staffing, personnel selection and policies, volunteers, boards, and community relations.

MS 4353 Service Operations Management
(3-0) 3 hours credit. Prerequisite: MS 3033.
The operations methods, practices, and tools required for managing service industries. Emphasis of decision analysis and actions is focused on the customer. The role of services in society, information technologies, and the uniqueness of service delivery systems are stressed.

ANT 2053 Introduction to Cultural Anthropology
(3-0) 3 hours credit.
This course discusses culture and other basic anthropological concepts and their use in understanding variation in economy, social structure, and ideology. Ethnographic descriptions provide examples of cross-cultural variation. Attention is also given to processes governing culture continuity and change. (Credit cannot be earned for both ANT 2023 and ANT 2053.) [TCCN: ANTH 2351.]

COM 2113 Public Speaking
(3-0) 3 hours credit. Prerequisite: COM 1043 or COM 1053 or consent of instructor.
Theory and practice of speaking in formal settings. Emphasis on preparation, adaptation, and delivery of oral presentations. [TCCN: SPCH 1315.]

COM 3523 Public Relations
(3-0) 3 hours credit. Prerequisite: Completion of or concurrent enrollment in COM 2213.
Introduction to principles and practices of public relations, with emphasis on strategies and execution of campaigns. Some attention to public relations within multicultural communities.

COM 3633 Professional Presentation
(3-0) 3 hours credit. Prerequisites: COM 1043 or COM 1053 or COM 2213.
Fundamentals of professional presentations including information exchange, problem solving, and persuasive proposals. Emphasis on the integration of oral presentation with written, graphic, and other media materials.

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